As a result of the 100 Day Video Challenge we talked about All Things Video Today. Here is a summary.
– Don’t talk down to the viewer. Make sure your face is level to the camera. You can use tripods or put a some books under your monitor to raise it up.
– Before you start making videos get organized, get a routine and get systems in place. Don’t wing it!
– Try posting videos to Facebook’s new blog product. Jill Demer’s is getting massive views from this technique.
– Tim Danyo recommends a simple script for each video that includes: What this is about > What is the problem > What is the solution > Call to Action
– To get more views create titles that are intriguing. No boring titles.
– Juan Hudorovich suggests putting a picture of an Eyeball on your phone or camera to help keep your focus and prevent your eyes from wandering during the video shoot.
– Tyler says that regardless of your video quality make sure the sound quality is high.
Video Creation Tools (thanks to Rebecca Holman):
– Gorilla Grip Tripod – great for desktop or in car video shoots.
– Cavalier Mic – essential for quality sound during smartphone video recording.
– USB Blue Snowball Mic – essential for quality sound during computer recordings.
– Mobile Green Screen – this can be fun for creating cool backgrounds but not essential.
– Screenflow for Mac – Easy to use for creating screen recordings and for editing, adding music, adding pictures and doing other cool stuff.
– Camtasia for PC – Same as Screenflow
– Canva.com – Amanda Read uses this for creating intro animations.
– Powtoons – Recommended by Ryan Duarte for creating professional full length video animations.
Youtube SEO Ranking & Marketing Tips:
– Put Keywords in your Title, Description and Tags
– Say your Keywords clearly in your video because Youtube can hear that and use it for ranking.
– Include 150 or more unique words in your video description describing what the video is about.
– Put links at the end of your video (last 20 seconds) to your website using Youtube Endscreen.
– Put links in the Youtube Description by including the url. Make sure to include http://
I may have missed something. So, feel free to add to this list if you see fit.